Privacy Policy
1. Information We Collect
At radiantexpel.shop, we collect information you provide to us directly and information automatically collected through the use of our services.
Personal Data:
- Name and contact details (email, phone, address)
Automatically Collected Information:
- Website usage data and analytics
- IP address and browser information
- Cookies and similar tracking technologies
- Device information and settings
2. How We Use Your Information
We use the collected information for the following purposes:
- Providing and improving our products and services
- Processing orders and administering your account
- Sending product updates, newsletters, and promotional material
- Providing personalized nutritional recommendations
- Responding to your inquiries and customer support requests
- Conducting research and analysis to enhance our offerings
- For the display of relevant advertisements, including via Google Ads
- To provide interactive maps that help you find our address or nearby stores using Google Maps
- Complying with legal obligations and protecting our rights
3. Transfer and Disclosure of Information
We do not sell, trade, or rent your personal data to third parties. We may transfer your information under the following circumstances:
Service Providers: With trusted third-party providers who help us operate our business. Such providers may include Google (for analytics, advertising, and map services), payment systems, and email services. Read more about how Google uses data when you use our partners' sites or apps via this link: https://policies.google.com/technologies/partner-sites.
Legal Requirements: When required by law or to protect our legal rights.
Business Transfer: In connection with a merger, acquisition, or sale of assets.
With Your Consent: When you provide explicit consent for the transfer of your information.
4. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Our security measures include:
- SSL encryption for data transmission
- Secure servers and databases
- Regular security audits and updates
- Access control and staff training
- Incident response procedures
5. Your Rights and Choices
You have several rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Rectification: Request correction of inaccurate or incomplete information
- Erasure: You have the right to request the deletion of your personal data. To do this, please send us a request to info@ with "Data Erasure Request" in the subject line. We will process your request within 30 days
- Data Portability: Request the transfer of your data to another service
- Opt-out: Unsubscribe from marketing communications at any time
- Restriction: Request limitations on how we process your information
6. Cookies and Tracking
We use cookies and similar technologies to enhance your website experience. You can control cookies through your browser settings, but some features may not function correctly if cookies are disabled.
Types of cookies we use:
- Necessary cookies for website functionality
- Analytics cookies to understand site usage
- Marketing cookies for personalized advertising, which may include the use of Google Ads
- Preference cookies that remember your settings
7. International Data Transfer
If you are located outside New Zealand, your information may be transferred to and processed in New Zealand or other countries where our service providers operate. We ensure appropriate safeguards for such transfers.
8. Data Retention
We retain your personal data for as long as necessary to provide our services and comply with legal obligations. Retention periods vary depending on the type of information and how it is used:
- Account Information: Until account deletion
- Purchase History: 7 years for tax and legal reasons
- Marketing Data: Until you opt-out
- Web Analytics: Maximum 26 months
9. Children's Data Protection
Our services are not intended for children under 18 years of age. We do not knowingly collect personal data from children under 18. If we discover that we have collected information from a child under 18, we will take steps to delete that information.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date.
11. Our Website Uses Google Ads Conversion Tracking and Remarketing Technologies
Conversion Tracking: To evaluate the effectiveness of our ads, we use conversion tracking cookies. If you have reached our website by clicking on a Google ad, Google Ads stores a cookie on your device. This cookie expires after 30 days and is not used for personal identification.
If you wish to opt-out of personalized advertising, you can do so in Google Ads Settings.
12. Google Maps API
On this website, particularly on the contact page, we use the Google Maps API service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This allows us to display interactive maps directly on the website for your convenience.
When you use Google Maps, your IP address and other data (such as your location data) may be transferred to and stored on Google servers in the USA. We have no control over this data transfer. You can find more information about Google's data processing in the Google Privacy Policy.